The relationship ended when the company was acquired by a competitor and the owner retired. The company attributes this growth to a rebounding real estate market, heightened brand awareness in the marketplace, more leads, and better-quality prospects due to Gotham’s integrated inbound and outbound marketing efforts. In the two years the company has worked with Gotham for strategic marketing planning and execution, BETCO sales increased 60 percent in the first year and are on pace to grow another 40 percent in the second (current) year.ĭue to demand, BETCO added a second shift at 100 percent of manufacturing capacity. Sustainable less packaging and less waste. Complete use of product gravity dispensed. More concentrated 1 solid equal to 5 gallon liquid pail. ![]() ![]() Gotham conceived a strategic plan to position the B2B and B2C company as a single-source self-storage resource capitalizing on a unique mix of in-house services including consultative sales experience, design/engineering, component, door and building manufacturing, and installation. Betco is one of a very limited set of manufacturers to offer a solids laundry offering. The company had paused all marketing activity for two years when they contracted Gotham to help them build leads and sales. The Great Recession significantly impacted BETCO, and sales activity for self-storage buildings had largely dried up.
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